SEO mistakes – Avoid them for the better SERP placement

All the search engines are constantly working to improve their search algorithm to deliver better results to the online population. As a result of rapid transformation of these algorithms, top ranking websites perched on the helm of search engine results page (SERP) suddenly go into oblivion and can be found nowhere. This is because search engines penalize and drop websites from their top rankings for implementing wrong search engine optimization strategies.

Therefore, SEO experts should learn to identify their mistakes and burn the midnight oil to come out with viable solutions to resolve them.

SEO mistakes and their solutions

Some of the most elementary SEO mistakes have been discussed below with their probable solutions:

1. Development – One of the most basic mistakes people make is to develop their websites with rich applications. These applications reduce the chances of getting web pages indexed and cached in the search engines’ database.

Contents that are created with the heavy use of the following applications cannot be easily indexed by the crawlers:

Animations – It is very alluring to employ animations to attract eyeballs, but it becomes very difficult for the crawlers to read and store such web pages. So, it is advisable that one uses flash animations in limited proportions.

Forms – These forms are mainly created through JavaScript to enhance the usability of a website. If one insists on using this web-development tool, then it will be a lot helpful if one can create a substitute text-based edition of the website to resolve indexing problems.

2. Hyperlinks – Link building is central to the overall success of a website. Therefore, it should be of utmost importance to get quality backlinks instead of concentrating only on quantity. Search engines penalize website that link to bad quality websites. Google has come up with a new algorithm known as Google Penguin, to drop unwarranted websites from its search results. This new algorithm will find out websites that have low-quality backlinks from websites based on themes like gambling, pornography, Viagra, dating, etc and ban them from showing up in their SERP.

3. Search phrases – These phrases are technically known as keywords. Many webmaster do not spend a considerable amount of time on researching the most suitable sets of search phrases or keywords that will help them to rank at the top of the SERP. Therefore, webmasters should make appropriate use of online tools like Google Adwords Keyword Research, to obtain the keywords that have the potential to generate huge number of online traffic.

4. Fresh content – Google Penguin algorithm has been developed with the focus on fresh content of the websites. Webmaster may get excellent results by regularly updating their website’s content rather than working solely on the best SEO tricks. Moreover, articles with obsolete data are disliked by the visitors, which lead to degeneration of traffic with the passage of time.

Therefore, it is extremely important for a website to keep adding a lot of fresh and informative articles at regular intervals, so that both the search engine robots as well as visitors put their faith and spend a good amount of time on the website, ultimately ranking it at the top slot of the SERP.

Product Promotion Basics – Linkbait at Work

The internet is rife with search engine optimisation tips, with articles about the effectiveness of keywords and the value of interaction. Other articles emphasize things like “freshness” and “authority.” But one area that gets overlooked all too often is basic product promotion. When executed successfully the simplest of promotions can be the difference between equaling the competition and mightily surpassing them. So, how is this done?

First: Know and Understand the Product and its Target Audience

The key to effective product promotion is to “bait” the right kind of internet user into visiting a website where the product is being offered. To get this right, website owners and product marketers will need to determine who their product interests the most, and who they’re most likely to target with the product in question (this is similar to link bait tactics for those with advanced SEO knowledge). This might mean understanding that a product is most appealing to internet users between the ages of 18 and 35 — a pretty young demographic.

When the actual age group has been established, it’s time to define subgroups that will be targeted by the product. This might mean constructing link bait for mail users, and a separate “bait” for female internet users. Or it might mean splitting the age group into upper and lower ends, with teenagers and twenty-something’s being drawn in by one type of bait, and those in their late-20s and early 30s being drawn in by a different article or social media post.

Second: Create Value — Essentially, Tell People Why a Click is Worth Their Time

The internet is a fickle place, and users aren’t going to simply click through to a website because they have spare time and a little curiosity. They must be enticed into clicking through by something that demonstrates its value to them. One of the best examples is the “how to” type of article. These articles explain how to do something interesting, relevant, and related to the product being sold. And, just before they’re about to wrap everything up into a neat package, they instruct the reader to “click through to learn more.”

If the person reading the article is a targeted individual, and they’re interested in what the website has already sold them so far in a “how to” article or something similar, they’re going to click through. And that’s the first sign of an effective campaign. It is not, however, the end of the road for websites that need to close the sale.

With Interest Mounting, it’s Time to Build Trust

The baited article, such as a “how to” post on a social network or outside blog, has already piqued the reader’s interest. In fact, they’re so interested that they’ve decided to click through to the website in order to get more information like that they’ve just read. This is the first sign of success, and it’s the next opportunity to built rapport with new or existing customers.

The next part of a successful product campaign offers the reader something for nothing. If the “how to” article has led them to an authoritative website with valuable information — anything from web design to car repair — the website should consider offering a small, free e-book, sample of the product, useful app, or anything else to excite the user. Or, if the website is already in the business of selling e-books, tutorials, and other helpful information, they might consider offering a free chapter of one of their existing print products to consumers. This builds trust and rapport with future customers, and it doubles as a way to exemplify the website’s authority and knowledge of its market.

Always Be Reevaluating and Preparing for Changed and Evolved Approaches

Link bait is a form of marketing, and this is exemplified by the careful attention to demographics and interest groups when constructing the product or the marketing approach. And, just like all other forms of marketing, link bait requires constant attention, modification, and evolution. Website operators should always be looking for usage patterns that point to the effectiveness of a campaign — or the lack thereof.

Like any good company would do, those marketing professionals creating the bait for the product in question must constantly change and revise their approach to accommodate shifting tastes, demands, and knowledge acquired by their target audience. Link bait campaigns, while effective, must change quickly. The first “round” must quickly be changed out for more effective, and completely different, baits in the future.

Careful attention to statistics, usage patterns, and free product offerings are the key to effective product marketing. While effective, this form of electronic marketing will only work when it is constantly reviewed and improved by professionals who know how to judge, cultivate, and reward interest in a company’s product line.

How to republish your old post without facing duplicate content problem from google.

Most of the bloggers would like to republish their old post, especially which were too popular, as your new readers might have not gone through those post.

But while republishing your old post you will generate a duplicate content and this might give you a minus point on Google.

So without getting any minus points on Google you can republish your old post by changing the time stamp of the post to the current date & time.

This will republish the old post as new and it can be seen on your Home page of blog and it won’t create any duplicate content and only the position of the post inside your archives will be changed and the additional benefit is that the permalink of the post would be the same.

Only the comments posted by previous readers on that post will have original date & time when those comments were published.